All work
Retail · 2024
HELIX & CO
A full commerce rebuild and content strategy for a direct-to-consumer skincare brand outgrowing its original Shopify theme — and its original audience.
The challenge
Helix's checkout was bleeding customers on mobile, page load times were pushing four seconds, and the brand's content hadn't evolved since its first viral launch two years earlier.
What we did
A custom storefront build optimised for mobile checkout speed, paired with a content system built around real customer routines instead of generic before/after claims.
- Custom commerce build
- Mobile checkout optimisation
- Content & creator strategy
- Post-purchase email flows
The result
Mobile conversion stopped being the weak point in the funnel — and became the channel driving most of the brand's repeat purchases.
1.8s
Mobile load time
+29%
Mobile conversion
+33%
Repeat purchase rate
“Our mobile checkout used to be where we lost people. Now it's where they come back.”